Discovery

I worked directly with the Director of Engineering discussing the requirements, key attributes, and goals of the project. I also interviewed potential customers that were on a product trial to understand any issues when using the clipping interface.

Challenges

• Understand why potential customers believe the current clipping interface was too complex to learn
• Research competition to evaluate any feature gaps in our product
• Design UI concepts for a more visual clipping workflow
• Decrease the number of closed lost deals because of current user interface
• Keep the design and functionality consistent with the rest of the product

Visual Clipping Workflow

After some research, I designed a solution that met the users' needs. I added new panels at the bottom that visually showed the start and end clip points. Each new panel enabled the user to easily move 1 second or 1 frame, forward or back, in the timeline. I also added a play button to the thumbnails so the user can preview clip, allowing for frame accurate clip creation.

The Results

Feedback was very positive from customers. I was on the call with CNN and the head of their social team loved the new direction. He mentioned the mockup was exactly what he was hoping to see and was super excited to show his team. The new version of the clipping interface was eventually implemented into the product.